From TikTok to Your Wallet: Understanding Social Media Money Trends

“Social media is merely an extension of real life, not a substitution.” (Abhijit Naskar) On social media, anything can go viral. And that includes financial advice. Platforms like TikTok have encouraged the spread of some interesting ideas, including three notable trends: “loud budgeting”, “cash stuffing”, and “no-spend challenges”. At their heart, these all focus on…